CREATE YOUR OWN BUDDY

Build your Buddy.Pick their style.

Pick your bear. Pick their outfit. Make them yours. One little friend, with a look you choose from the start.

Tap the button to choose your bear + outfit
CUSTOMIZE YOUR BUDDY ā†’
1Pick your bear
2Choose an outfit
3Make it yours
Buddy Friend teddy bearYOUR BEARYOUR STYLE
Choose a color
Previewing: Beige Buddy
Blue SharkPink SharkCozy Bear+15 more
START CUSTOMIZING ā†’

5 BEAR COLORS

18 OUTFITS

MIX & MATCH

MADE FOR GIFTING

YOUR BUDDY, YOUR STYLE

5 BEAR COLORS

18 OUTFITS

MIX & MATCH

MADE FOR GIFTING

YOUR BUDDY, YOUR STYLE

5 BEAR COLORS

18 OUTFITS

MIX & MATCH

MADE FOR GIFTING

YOUR BUDDY, YOUR STYLE

5 BEAR COLORS

18 OUTFITS

MIX & MATCH

MADE FOR GIFTING

YOUR BUDDY, YOUR STYLE

5 BEAR COLORS

18 OUTFITS

MIX & MATCH

MADE FOR GIFTING

YOUR BUDDY, YOUR STYLE

5 BEAR COLORS

18 OUTFITS

MIX & MATCH

MADE FOR GIFTING

YOUR BUDDY, YOUR STYLE

5 BEAR COLORS

18 OUTFITS

MIX & MATCH

MADE FOR GIFTING

YOUR BUDDY, YOUR STYLE

5 BEAR COLORS

18 OUTFITS

MIX & MATCH

MADE FOR GIFTING

YOUR BUDDY, YOUR STYLE

Build a Buddy in 3 easy steps

  • 1. Choose your bear

    Start with the Buddy that feels most like you. Pick from five soft bear colors.

  • 2. Pick their outfit

    Dress your Buddy in the style you love ā€” cute, cozy, silly or adventurous.

  • 3. Make it yours

    Your bear and outfit come together as one little friend made for you.

    One bear. Endless personalities.

    Buddy outfits are interchangeable, so the same bear can keep changing its look whenever you want.

    Build your Buddy

    A few Buddy looks

    SEE ALL 18 OUTFITS
      SEE ALL 18 OUTFITS

      Why Buddies are different

      • Made to mix & match

        Every Buddy is designed around changing the look, so one bear can have many personalities.

      • A gift they can make their own

        Choosing the bear and outfit makes the gift feel personal before it even arrives.

      • More looks, same Buddy

        The interchangeable outfit system keeps one Buddy feeling fresh without changing the bear.

        NEED TO KNOW

        Buddy FAQ

        Do all outfits fit every Buddy?

        Yes. The outfit system is designed so you can choose your favorite bear color and pair it with any available Buddy outfit.

        How does Build Your Buddy work?

        Choose your bear first, then choose the outfit you want. Your selected combination is added as your finished Buddy.

        Can I change my Buddy's outfit later?

        Yes. Buddy outfits are interchangeable, so you can change the look without changing the bear.

        Can I get the bear without an outfit?

        Yes. Choose No Outfit in the builder if you want your Buddy bear on its own.

        What customers say

        Add three of your strongest real customer reviews here before publishing.

        • The cutest gift ever

          I got one for my little sister and she absolutely loves changing the outfits. The bear is really soft and even cuter in person.

          ā€” Sophie M.

        • Iā€™m obsessed with mine

          I chose the beige bear with the shark outfit and it turned out so adorable. I already want to get a few more outfits for it.

          ā€” Emma L.

        • Such a fun idea

          I love that you can choose the bear and then keep changing its style. It feels way more personal than a normal plushie.

          ā€” Laura K.